An independent creative studio helping ambitious founders turn ideas into brands people trust, remember and choose.
Every project starts with strategy, comes to life through design and is documented through stories, experiments and content shared along the way.
Building
Designing
Sharing
Growing
Building
Brands.
Experiences.
Stories.
Businesses.
Brands.
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Great brands don't happen by accident. They're built through strategy, purposeful design and stories worth telling. That's how we create work people remember.
Great brands don't happen by accident. They're built through strategy, purposeful design and stories worth telling. That's how we create work people remember.
Hi, I'm Max. And I run Foundation Studio™.
I started designing websites. Eventually I realized the real challenge wasn't making things look good—it was helping businesses become brands people genuinely remember.
Today I combine strategy, identity and digital design into one creative process, documenting what I learn along the way through videos, experiments and stories.
Hi, I'm Max. And I run Foundation Studio™.
I started designing websites. Eventually I realized the real challenge wasn't making things look good—it was helping businesses become brands people genuinely remember.
Today I combine strategy, identity and digital design into one creative process, documenting what I learn along the way through videos, experiments and stories.
projects
projects
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Years experience
Years experience
Happy Clients
Happy Clients
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Cups of coffee
Cups of coffee
featured projects
A selection of brands, websites and digital experiences created for ambitious businesses.
Discover a selection of projects designed to inspire, engage, and deliver results across multiple industries
Things we've built
Services
We combine strategy, identity and technology to create brands and digital experiences that people remember.
Brand Strategy
01
Find clarity before creating anything. Positioning, messaging, audience, direction and the foundation every great brand needs.
Brand Strategy
01
Find clarity before creating anything. Positioning, messaging, audience, direction and the foundation every great brand needs.
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Brand Positioning
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Market Research
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Brand Guidelines
Brand Strategy
01
Find clarity before creating anything. Positioning, messaging, audience, direction and the foundation every great brand needs.
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Brand Positioning
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Market Research
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Brand Guidelines
Visual Identity
02
A brand people recognize instantly. Identity systems designed to feel distinctive today and relevant years from now.
Visual Identity
02
A brand people recognize instantly. Identity systems designed to feel distinctive today and relevant years from now.
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Logo Design
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Typography & Color Systems
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Visual Language & Brand Assets
Visual Identity
02
A brand people recognize instantly. Identity systems designed to feel distinctive today and relevant years from now.
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Logo Design
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Typography & Color Systems
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Visual Language & Brand Assets
Digital Experiences
03
Websites designed to do more than look good. Fast, interactive and conversion-focused experiences built with Framer.
Digital Experiences
03
Websites designed to do more than look good. Fast, interactive and conversion-focused experiences built with Framer.
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Web Design
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Web Development
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3D Assets
Digital Experiences
03
Websites designed to do more than look good. Fast, interactive and conversion-focused experiences built with Framer.
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Web Design
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Web Development
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3D Assets
Creative Direction
04
Consistency at every touchpoint. Helping brands grow without losing what makes them unique.
Creative Direction
04
Consistency at every touchpoint. Helping brands grow without losing what makes them unique.
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Visual Direction
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Campaign Concepts
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Design Systems
Creative Direction
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Consistency at every touchpoint. Helping brands grow without losing what makes them unique.
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Visual Direction
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Campaign Concepts
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Design Systems
Process
Every great project starts with clarity, grows through collaboration and is refined with intention.
Understand.
01
Every project starts with listening before designing.
Understand.
01
Every project starts with listening before designing.
Explore.
02
We explore ideas, references and possibilities until the direction feels inevitable.
Explore.
02
We explore ideas, references and possibilities until the direction feels inevitable.
Create.
03
Strategy becomes identity. Identity becomes experience.
Create.
03
Strategy becomes identity. Identity becomes experience.
Refine
04
Every detail is questioned until everything works together.
Refine
04
Every detail is questioned until everything works together.
Launch.
05
Then we launch, measure and keep improving.
Launch.
05
Then we launch, measure and keep improving.
testimonials
Built with collaboration. Remembered for results.
Looking for more feedback? Visit my Contra profile to read verified client reviews.
12.01.2026
"Working with Max Iriani has been a genuinely great experience. Beyond being a very skilled Framer developer, Max is someone you can truly rely on when things get complex. He has a calm, thoughtful way of approaching problems, and instead of getting stuck, he focuses on finding clear and effective solutions. Throughout our work together, Max was proactive, easy to communicate with, and always willing to go the extra mile to make things work better than expected."
Diego Diaz De Vivar
Co-Founder at La Llave Agency
12.01.2026
"Working with Max Iriani has been a genuinely great experience. Beyond being a very skilled Framer developer, Max is someone you can truly rely on when things get complex. He has a calm, thoughtful way of approaching problems, and instead of getting stuck, he focuses on finding clear and effective solutions. Throughout our work together, Max was proactive, easy to communicate with, and always willing to go the extra mile to make things work better than expected."
Diego Diaz De Vivar
Co-Founder at La Llave Agency
29.12.2025
"A real pleasure to work with. Always helpful, clear when explaining things, and genuinely committed to the final result. You can tell when someone truly gets involved in a project. I would definitely work together again."
Matias Silva
Co-Founder at La Llave Agency
29.12.2025
"A real pleasure to work with. Always helpful, clear when explaining things, and genuinely committed to the final result. You can tell when someone truly gets involved in a project. I would definitely work together again."
Matias Silva
Co-Founder at La Llave Agency
12.07.2026
"I really can’t thank you enough for your expertise and, more importantly, your incredible patience while i was juggling that timeline (and for sticking with me through my disappearing act!). Thanks again for everything, Max."
Mariana
Founder at Heart On Studios
12.07.2026
"I really can’t thank you enough for your expertise and, more importantly, your incredible patience while i was juggling that timeline (and for sticking with me through my disappearing act!). Thanks again for everything, Max."
Mariana
Founder at Heart On Studios
FAQ
Here are some quick answers to the things
I get asked most often
01
Why work with an independent studio?
02
Do you only work with startups?
03
Can you help before we have a brand?
04
Do you build the website too?
04
Do you work worldwide?
FAQ
Here are some quick answers to the things I get asked most often
01
Why work with an independent studio?
02
Do you only work with startups?
03
Can you help before we have a brand?
04
Do you build the website too?
04
Do you work worldwide?
FAQ
Here are some quick answers to the things
I get asked most often
01
Why work with an independent studio?
02
Do you only work with startups?
03
Can you help before we have a brand?
04
Do you build the website too?
04
Do you work worldwide?
Max Iriani
Founder & Creator
Contact me
Let's build something worth remembering.
Whether you're launching a new company, refreshing an existing brand or building your next digital experience, I'd love to hear your story.
© Foundation Studio™ 2026 | All Rights Reserved
Let's build something worth remembering.
Whether you're launching a new company, refreshing an existing brand or building your next digital experience, I'd love to hear your story.
© Foundation Studio™ 2026 | All Rights Reserved
Let's build something worth remembering.
Whether you're launching a new company, refreshing an existing brand or building your next digital experience, I'd love to hear your story.
Max Iriani
Founder & Creator
contact@maxiriani.com
© Clark Rosenberg 2025 | All Rights Reserved